What is Coaching? How is it different to Sales Training?

1:1 Coaching

A good succinct definition is:

Give me a call to discuss your specific requirements and hear how we can help you.

Coaching is “drawing out”, whilst training is “pouring in”.

Coaching draws out what the candidate needs to do and helps them formulate how to do it. It’s great for understanding where you are now, where do you want to be and how to get there.

Coaching helps candidates overcome their personal barriers or obstacles, whether physical, emotional or personal beliefs that hold back a great performance.

Coaches use questioning techniques, are very encouraging and supportive and help the candidate test and formulate their thoughts and convert them into a committed action plan.

Training pours in, provides the knowledge and develops skills.

Coaching and Training techniques are very different and each has its place in developing both the sales person and enhancing their performance.

Training is essential, knowledge and skills need to be developed.  However, skilled and knowledgeable sales people rarely reach anywhere near their full potential sales.  That’s where Coaching adds real value.

Ask yourself, how much of a great sales performance comes from:

Skills & Knowledge

%

Effective Activity

%

Relationships

%

Belief and Commitment

%

Whatever proportion applies to you, Great Sales Performance comes when all are harnessed, that’s where Sales Coaching enhances your business.

They deliver:

Training; skills and knowledge development, addresses a valid portion.  Sales Coaching provides the complete package.

At Sales Coaching, they use Coaching and Training separately to develop and enhance the candidate and their Sales Performance.

From short courses to business changing programmes, call or email Bill Clarke, Head Coach to find out how Sales Coaching can help you and your business.

Office: 01832 271 723           Mobile: 07777 698 661

 

Doing the RIGHT THINGS – WELL.